DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy.
Between the excitement and novelty of a new brand strategy and the less sexy day-to-day reality of what it takes to push a big idea from board room victory to market-leading reality lies a minefield of potential traps and tricks which will sabotage the road to success.
Perhaps the most succinct map of the change of strategy minefield comes from EatBigFish.
We see it in our work. Mapped to the DRMG ecosystem and RISE process, clients and prospects are feeling the Pressure for Change when they reach out to us.Our SaaS Brand Strategy work provides the organization with the Shared Vision part of the puzzle. Yet, the Capacity to Translate and the Realistic Workplan represent the crux of the initiative: when leadership has to sell in, align, assign, and activate the change of strategy across the entire organization.
DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy. The scope of work helps clients with the following:
Go To Market Activation is a three-month engagement and the cost is determined based on each team's experience and capacity. To find out more about SaaS Brand Strategy and the new Go To Market Activation to navigate your own minefield, reach out to firstname.lastname@example.org.
For more on Go To Market Activation challenges and opportunities from a CRO's perspective, listen to our recent SaaS Brand Strategy Show Ep 19 - When the Brand Strategy Rubber Hits the Road.
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The nature of strategy is to identify, simplify, and focus on what really matters*. Never is that more important than when pessimism rules the day (and the market).Read More →
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