The DRMG Blog

January 25, 2024

The Quencher and the Damage Done

Buffett advised, "Buy commodities, sell brands." The new model is "Buy brands, sell commodities." Stanley is the case-study.

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December 21, 2023

You have the technical talent, but do you have the strategic?

From pre-seed to pre-IPO, we've worked with leadership teams on up-market initiatives and down-market focus, teams in need of post-merger/acquisition alignment, teams that were growing fast and teams that were "restructuring," teams that were pivoting their focus, teams transitioning from a service model to a SaaS model, and teams on the hunt for their next round. In the last 26 months, DRMG clients have raised $96 million. We can likely help your team, as well.

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October 27, 2023

Tech and Trout retreat for the Winter

1,200 private companies are expected to run out of money next year. So, why should differentiation be the new survival instinct for B2B SaaS

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October 6, 2023

Creativity Versus Reality in B2B SaaS

“...can a brand campaign generate sales, increase profit and build brand? Yes. Can a direct response campaign generate sales, increase profit and build brand? Yes. Can any campaign generate sales, increase profit and build brand? Yes.”

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September 28, 2023

Strategy Before Creativity

Creativity feels big, unattainable, and unaffordable without the context and understanding of how to get to something Creative. What's missing is the strategic foundation to build upon, to ground the idea in objective analysis and approach to the opportunity in the market.

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September 13, 2023

Creativity in B2B: There's a Way But Is There the Will?

Being creative versus being a creative, and why that matters to Jira-jailed B2B SaaS cultures.

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August 8, 2023

Front.com's Customer Operations Platform Category Strategy Tear Down

Category Strategy looks easy and obvious when it is clear, concise, and executed with conviction and commitment. Few B2B SaaS companies are comfortable tweaking existing category conventions to the point where clear differentiation and premium positioning is achieved. We roll across a lot who try, but Front.com is one of the few who have done a great job bringing the strategy to life and to market. It's not all roses, though. There are a couple of opportunities for improvement.

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August 1, 2023

How does AI Impact Your Category Strategy?

So, now that everyone is adding an AI element to their product solutions, the question naturally arises: “How does this impact my category strategy?” The answer is that AI scratches the System 2 itch, and is not a System 1 tip of the spear, meaning...you don't lead with it.

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July 20, 2023

The Rise of the Empathetic Brand: Navigating the Human-Tech Interface

If plotted on a spectrum with synthetic on one side and natural on the other, the optimal middle will represent some sort of human-technological symbiosis, with each complementing, informing, and benefitting the other. We’re not there, yet.

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May 23, 2023

The Narrative Imperative and the POV Manifesto

A POV Manifesto demonstrates and proves to the team that leadership has a future-facing plan grounded in market and customer realities. That there is an endorsed, thoughtful method to the madness that ideas and decisions are to be filtered through. The Point of View Manifesto eliminates internal competition around ideas and objectives and gets the team on the same page, literally,

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May 23, 2023

DRMG clients raised $70 million in the last 18 months

Stories that get the working money view the opportunity through a wider lens and demonstrate to potential partners the organization is operating with a clear view of the opportunity and conviction in how that opportunity will be realized. It is clarity with conviction on big ticket opportunities and the larger human imperative associated with it.

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May 23, 2023

The Customer Loyalty Myth: How Early-Stage B2B SaaS Should Think About Loyalty

37signals' “Just let me do my job” campaign leverages the company’s brand strategy, in that it is informed by the big change in the world, the problem they solve, and the associated benefits that make the customer the hero of the campaign. That's customer loyalty.

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CATEGORY STRATEGY STARTS HERE

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