DRMG's New SBAI start-up activation sprint workshops are designed to reorient and align your teams, quickly. Our activation sprints leverage AI to translate your vast business knowledge base into actionable, strategic plans, making your go-to-market strategy not just faster, but smarter.
We use Clayton’s quote to kick-off DRMG workshops to move founders beyond their deeply-ingrained technology-focused feature/benefit comfort zone, to get upstream of the product and reorient around what they do, why it matters, and to whom; A different way to see the category, the company, the customer, and the competition.
This is our jam, as my son’s girlfriend would say.
And, if ever there was a time to revisit The Innovator’s Dilemma and the principles of disruption innovation, the AI era is it.
Which is why we’re applying AI and custom GPTs to a new service at DRMG, we call SBAI: a five-week strategic business alignment accelerator with DRMG experts and frameworks powered by customGPTs and the client’s existing knowledge base.
With the new SaaS reality demanding everyone’s focus (and budgets) on accelerated downstream go-to-market tactics for asap revenue, most can’t invest the time and/or money for the upstream exercises that achieve strategic alignment and direction across the organization to inform and drive go-to-market activation.
Today, the upstream strategy work needs to be quicker, cleaner, and less complicated, so the go-to-market execution can get to work. AI, LLMs, and custom GPTs enable that reality, with help.
DRMG’s new start-up activation sprint workshops are designed to reorient and align your teams, quickly. Our activation sprints leverage AI to translate your vast business knowledge base into actionable, strategic plans, making your go-to-market strategy not just faster, but smarter.
The efficiency of the custom GPTs combined with DRMG’s expertise and experience accelerates the process, reduces required resources, and provides more immediate return on value. Yes, it’s faster and less expensive than it used to be. That’s part of disruptive innovation.
How It Works:
- Kick-Off: A two-hour workshop to align visions.
- Weekly Sprints: Four one-hour sessions of AI-driven insights and strategy refinement.
- Outcome: A streamlined, strategic plan ready to drive your market execution, with the component pieces of a category strategy, including the Big Change in the World, the Problem You Solve, Positioning, and Messaging planks.
- Cost: $15,000
DRMG soft-launched this service with a prospect that was excited to work with us, but less than excited about the required time and cash commitments.
"Working with DRMG has had the single biggest impact on our go-to-market strategy from outside investments we’ve undertaken to drive our business forward. They helped us distill a complete, strategically aligned narrative in just five weeks. We’ve been able to use these outputs to align our entire business and create a consistent story in the market that is resonating both internally and externally, and helping us grow.” - Galley Solutions’ CEO and Founder, Benji Koltai
If you want to learn more, reach out…Hi@DRMG.co
-DRMG
In the world of B2B SaaS, the excitement of creating a new category must be tempered with the reality of clients' immediate needs. By balancing long-term vision with short-term solutions, companies can ensure their category strategy supports, rather than hinders, their sales efforts. This approach not only helps in closing deals but also builds a foundation for sustained success in the new category, enhancing SaaS positioning effectively.
Read More →Following the launch of the Spatial Computing category, Personal Intelligence System is the second recent example of Apple embracing and crushing category strategy.
Read More →Schedule an in-person clinic on DRMG's Category Strategy.
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