From pre-seed to pre-IPO, we've worked with leadership teams on up-market initiatives and down-market focus, teams in need of post-merger/acquisition alignment, teams that were growing fast and teams that were "restructuring," teams that were pivoting their focus, teams transitioning from a service model to a SaaS model, and teams on the hunt for their next round. In the last 26 months, DRMG clients have raised $96 million. We can likely help your team, as well.
In the US today, less than 30% of people working in marketing are trained in the subject.
This gap isn't confined to marketing. It's a symptom of a larger imbalance: the investment in technical talent for short-term tactical execution at the expense of long-term strategic alignment. If you are fat with developers, engineers, sales, and marketing technicians and tacticians absent a strategic layer to provide the long-term alignment and guidance, you are out of what amounts to business equilibrium.
As Henry Ford said, "If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it."
What many B2B SaaS teams are missing is the patience, experience, and successful activation of a long-term strategy implementation that informs, drives, and complements short-term tactical executions to drive overall and lasting business value.
The DRMG team has a combined 50+ years of C-level business leadership experience, including appointments as President, CMO, CRO, Chief Strategy Officer, V.P. of Marketing, and Creative Director (to name a few), in consumer, B2B, and D2C categories.
In the last three years, we’ve worked with 20 organizations developing Category Strategy that delivers clarity, alignment, and conviction to teams in the healthcare, education, transportation, biometrics, finance, and outdoor industries.
From pre-seed to pre-IPO, we've worked with leadership teams on up-market initiatives and down-market focus, teams in need of post-merger/acquisition alignment, teams that were growing fast and teams that were "restructuring," teams that were pivoting their focus, teams transitioning from a service model to a SaaS model, and teams on the hunt for their next round. In the last 26 months, DRMG clients have raised $96 million.
We can likely help your team, as well.
If you want a taste of how we think and operate, drop in on a couple of episodes from The SaaS Brand Strategy Show to get better acquainted. We enjoy it and you will, too:
And with that not-so-subtle sales pitch, we're going to call it a year.
Happy Hanukkah. Merry Christmas. Happy New Year. May your holidays be filled with friends, family, knowledge, truth, and beauty. We’ll see you on the other side.
As always, thanks for reading.
-DRMG
In the world of B2B SaaS, the excitement of creating a new category must be tempered with the reality of clients' immediate needs. By balancing long-term vision with short-term solutions, companies can ensure their category strategy supports, rather than hinders, their sales efforts. This approach not only helps in closing deals but also builds a foundation for sustained success in the new category, enhancing SaaS positioning effectively.
Read More →Following the launch of the Spatial Computing category, Personal Intelligence System is the second recent example of Apple embracing and crushing category strategy.
Read More →Schedule an in-person clinic on DRMG's Category Strategy.
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