This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Finance people are notoriously skeptical when it comes to anything associated with the word brand. In their world view, something as esoteric as brand had better be supported with concrete KPIs to back up the investment.
As veterans of Palantir's FP&A department with a big idea for a new SaaS product, the Mosaic team was convinced that they had solid product market fit, but they were also acutely and painfully aware that they lacked a compelling story to tell and sell to investors and the market.
On this episode of The SaaS Brand Strategy Show, we sit down with Mosaic co-founder Joe Garafalo to discuss the company’s road to their Series B round, which they just announced.
This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Listen to the show on Spotify now.
Or, listen on Apple Podcasts now.
Congratulations to Joe, Bij, Brian and the entire Mosaic team. Proud and psyched to be part of the success.
-DRMG
If you’re in the Traction Gap, building more features won’t save you. What you need is a foothold. That emotional, intellectual, and strategic “purchase” that gets people leaning in before they sign on.
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