This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Finance people are notoriously skeptical when it comes to anything associated with the word brand. In their world view, something as esoteric as brand had better be supported with concrete KPIs to back up the investment.
As veterans of Palantir's FP&A department with a big idea for a new SaaS product, the Mosaic team was convinced that they had solid product market fit, but they were also acutely and painfully aware that they lacked a compelling story to tell and sell to investors and the market.
On this episode of The SaaS Brand Strategy Show, we sit down with Mosaic co-founder Joe Garafalo to discuss the company’s road to their Series B round, which they just announced.
This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Listen to the show on Spotify now.
Or, listen on Apple Podcasts now.
Congratulations to Joe, Bij, Brian and the entire Mosaic team. Proud and psyched to be part of the success.
-DRMG
Sales, and how meaning beyond product performance drives sales, is ultimately the key outcome we are after, and there has to be a way to connect meaning with sales. By aligning the organization around the SuperPowers and figuring out how and why the world needs them, you establish a distinct, ownable, and scalable culture of innovation, service, and value. This ultimately becomes the story your customers will tell and sell about you.
Read More →First in a series on SaaS Soul. Soul requires boundaries in which truth can emerge by establishing context. Without constraints there are unlimited options. Without guardrails, the process becomes susceptible to sliding into well-worn ruts that feel more comfortable, less risky, more conventional. Happy crap.
Read More →Schedule an in-person clinic on DRMG's SaaS Brand Strategy.
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