DRMG's New SBAI start-up activation sprint workshops are designed to reorient and align your teams, quickly. Our activation sprints leverage AI to translate your vast business knowledge base into actionable, strategic plans, making your go-to-market strategy not just faster, but smarter.
Read More →Buffett advised, "Buy commodities, sell brands." The new model is "Buy brands, sell commodities." Stanley is the case-study.
Read More →From pre-seed to pre-IPO, we've worked with leadership teams on up-market initiatives and down-market focus, teams in need of post-merger/acquisition alignment, teams that were growing fast and teams that were "restructuring," teams that were pivoting their focus, teams transitioning from a service model to a SaaS model, and teams on the hunt for their next round. In the last 26 months, DRMG clients have raised $96 million. We can likely help your team, as well.
Read More →1,200 private companies are expected to run out of money next year. So, why should differentiation be the new survival instinct for B2B SaaS
Read More →“...can a brand campaign generate sales, increase profit and build brand? Yes. Can a direct response campaign generate sales, increase profit and build brand? Yes. Can any campaign generate sales, increase profit and build brand? Yes.”
Read More →Creativity feels big, unattainable, and unaffordable without the context and understanding of how to get to something Creative. What's missing is the strategic foundation to build upon, to ground the idea in objective analysis and approach to the opportunity in the market.
Read More →Being creative versus being a creative, and why that matters to Jira-jailed B2B SaaS cultures.
Read More →Category Strategy looks easy and obvious when it is clear, concise, and executed with conviction and commitment. Few B2B SaaS companies are comfortable tweaking existing category conventions to the point where clear differentiation and premium positioning is achieved. We roll across a lot who try, but Front.com is one of the few who have done a great job bringing the strategy to life and to market. It's not all roses, though. There are a couple of opportunities for improvement.
Read More →So, now that everyone is adding an AI element to their product solutions, the question naturally arises: “How does this impact my category strategy?” The answer is that AI scratches the System 2 itch, and is not a System 1 tip of the spear, meaning...you don't lead with it.
Read More →If plotted on a spectrum with synthetic on one side and natural on the other, the optimal middle will represent some sort of human-technological symbiosis, with each complementing, informing, and benefitting the other. We’re not there, yet.
Read More →A POV Manifesto demonstrates and proves to the team that leadership has a future-facing plan grounded in market and customer realities. That there is an endorsed, thoughtful method to the madness that ideas and decisions are to be filtered through. The Point of View Manifesto eliminates internal competition around ideas and objectives and gets the team on the same page, literally,
Read More →Stories that get the working money view the opportunity through a wider lens and demonstrate to potential partners the organization is operating with a clear view of the opportunity and conviction in how that opportunity will be realized. It is clarity with conviction on big ticket opportunities and the larger human imperative associated with it.
Read More →Schedule an in-person clinic on DRMG's Category Strategy.
We'll send you a calendar link with available times.