If you’re in the Traction Gap, building more features won’t save you. What you need is a foothold. That emotional, intellectual, and strategic “purchase” that gets people leaning in before they sign on.
Read More →Ultimately, the most valuable real estate is not a crowded marketplace, but the uncharted territory just beyond its boundaries. True innovation doesn't compete within existing categories—it renders them irrelevant.
Read More →Too often, startups treat design as the goal rather than a means to a more meaningful end. Design isn’t just decoration; it’s a tool to amplify emotion. Absent emotion it's an empty vessel, the proverbial lipstick on a pig. And now that design is table stakes for startups, its commodified. If your brand and product don't stir emotion, you risk being forgotten as soon as the next better-looking competitor shows up.
Read More →Discover key lessons B2B SaaS CMOs can learn from Backcountry.com’s success and failure, from staying focused on core values to driving sustainable growth.
Read More →In the world of B2B SaaS, the excitement of creating a new category must be tempered with the reality of clients' immediate needs. By balancing long-term vision with short-term solutions, companies can ensure their category strategy supports, rather than hinders, their sales efforts. This approach not only helps in closing deals but also builds a foundation for sustained success in the new category, enhancing SaaS positioning effectively.
Read More →Following the launch of the Spatial Computing category, Personal Intelligence System is the second recent example of Apple embracing and crushing category strategy.
Read More →DRMG's New SBAI start-up activation sprint workshops are designed to reorient and align your teams, quickly. Our activation sprints leverage AI to translate your vast business knowledge base into actionable, strategic plans, making your go-to-market strategy not just faster, but smarter.
Read More →Buffett advised, "Buy commodities, sell brands." The new model is "Buy brands, sell commodities." Stanley is the case-study.
Read More →From pre-seed to pre-IPO, we've worked with leadership teams on up-market initiatives and down-market focus, teams in need of post-merger/acquisition alignment, teams that were growing fast and teams that were "restructuring," teams that were pivoting their focus, teams transitioning from a service model to a SaaS model, and teams on the hunt for their next round. In the last 26 months, DRMG clients have raised $96 million. We can likely help your team, as well.
Read More →1,200 private companies are expected to run out of money next year. So, why should differentiation be the new survival instinct for B2B SaaS
Read More →“...can a brand campaign generate sales, increase profit and build brand? Yes. Can a direct response campaign generate sales, increase profit and build brand? Yes. Can any campaign generate sales, increase profit and build brand? Yes.”
Read More →Schedule an in-person clinic on DRMG's Category Strategy.
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